About us

As history will have it, this is not my first rodeo with starting a business in the baby market. 15+ years ago, fresh out of college and into the collapse that was 2008, I put on my entrepreneur hat and tried to launch a start up with my mom and sister which focused on the first year’s events in a baby’s life. The company was born from a dream my mom carried for years and, with the blind leading the blind, we tried to make a go of it. Needless to say we made countless (expensive) mistakes forcing us to close the doors 2 years in.

Over the next few years, I worked in retail, got my MBA and built a successful career in sales, but always had the itch to circle back and take another shot at building a brand, not just a business. 

Then I found out I was pregnant, changing everything overnight. Instead of researching the next country I was going to visit I found myself trying to build a baby registry…and wow, I had no idea what I was doing. Finding myself completely overwhelmed I picked a little bit of everything. Exploring online I found a few different lines selling bamboo clothing. After reading about the fabric and all its attributes, I decided to give it a try. I’ve been hooked ever since; there is nothing like it and it’s my go-to for my own babe.

Everyone told me that my world would change once I became a mom, but I don’t think I fully understood the full impact until that day came. I found myself more busy and tired than I ever knew possible all the while feeling more motivated than ever to jump in and start a baby apparel brand…what a whirlwind of emotions/thoughts/feelings. I never had less time or energy or drive.

Brooklyn Rae is named after my beautiful niece, my first baby. It’s inspired by my family, with a special shout out to my daughter. It’s born from the love all things baby and feeling safe and confident with what you are putting on their new and delicate skin. It encompasses family bonding, creating memories and documenting milestones one little outfit at a time!

We are so excited to have you part of our family and hope you fall in love with our limited edition, one-of-a-kind prints and solids designed for all of those beautiful growing babes out there!

Sending love from our family to yours…XO